Success Story: Creating a New Market Delivery Process
TandemBusiness Challenge:
To create a customer-focused culture and bring new products to market
quickly and profitably

A software business unit within a well-established high tech company was aiming to build market share in new rapidly growing market segments. In past years, the company had become increasingly product focused and senior management was committed to creating a customer focused culture to ensure future success in a highly competitive market.

Our Approach:
Team with senior management to create a new market delivery process

We created and facilitated a high-level process redesign team to develop a new market delivery process that is repeatable, scalable and profitable.

We also assisted senior management in restructuring the business unit to move from a functional focus to a team based organizational structure. We facilitated a process of defining the roles, responsibilities and charters for four new solutions teams. We also worked with senior management to redefine their roles and accountability within the market delivery process.

The Results:
A market delivery process that integrates functional activities to create customer-focused solutions
and reduce development cycle time

As a result of our work with this client, senior management has reported a dramatic improvement in cross-functional communication, decision making and collaboration throughout the business unit. The new organizational structure and market delivery process was pivotal in shortening the new product development cycle by integrating product management, marketing and sales activities throughout the process.
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